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2013 Nissan Altima Spot: The Horn Drives You Nuts, But It Grabs You Doesn’t...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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Flying Fusion: Ford’s New Commercial Raises the Age-Old Question—“Huh?” [The...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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The Ads for the Dodge Dart? They’re Smart, and Here’s Why [The Ad Section]
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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Acura’s Holiday Sale Spots: Dr. Phil Is Barking Up the Wrong Tree [The Ad...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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2013 Lincoln MKZ Commercial: At Least It Has You Thinkin’ Lincoln [The Ad...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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Volvo’s “Little Red” Commercial: Good Example of the Tail Wagging the Wolf...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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Why Does Infiniti Think It’s Cool to Show Adults Being Mean and...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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2013 Smart ForTwo “Tough” Commercial: What You See Is What You Get, Sort Of...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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BMW’s “Caught” Commercial: Politically Incorrect or Right On? [The Ad Section]
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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Chevrolet’s New “Find New Roads” Ad Campaign: We’re Lost [The Ad Section]
Chevrolet is about to launch an ad campaign that exemplifies how being slavish to global messaging can result in weak advertising. The goal is no longer to come up with a smart combination of words...
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2013 Mitsubishi Outlander Sport Commercial: Crashing Symbols Loudly [The Ad...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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2013 Ram 1500 Commercial: Help Me Understand It, Please [The Ad Section]
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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2013 Toyota Prius “Family” Commercial: They Say “Hum,” We Say “Humbug” [The...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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Super Bowl XLVII Car Commercials: The Best, the Worst, and the “Meh” [The Ad...
A good commercial is one that breaks through the clutter, registers a convincing sales message and sears itself into your memory. I call it the Rule of IMP, for Intrusive, Memorable, and Persuasive....
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Mercedes-Benz CLA-class “Soul” Super Bowl Commercial: It’s a Hell of a Spot...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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2014 Chevy Corvette Stingray Commercial: Catch It if You Can [The Ad Section]
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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2013 Lexus “Walk the Walk” Commercial: Exactly What Walk Would That Be? [The...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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2013 Jaguar “Roar Responsibly” Commercial: To Get It, Don’t Pay Attention...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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2014 Kia Sorento “Tight Space” Commercial: Very Fitting [The Ad Section]
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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2013 Range Rover Evoque “Collector” Spot: Damn the Facts, Full Speed Ahead!...
Award-winning ad man-cum-auto journalist Don Klein knows a good (or bad) car commercial when he sees one; the Ad Section is his space to tell you what he thinks of the latest spots. The ad’s rating is...
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